Lifestyle
/ˈlaɪfstaɪl/
The way in which a person or a group of people lives and works.
Life. Showcased in Style.
If you want to create awareness, desire or intent to purchase, lifestyle content is a popular way brands place their products on social media.
Developing a relatable or desirable scenario in which a product or service excels creates the illusion that it’s the best possible solution.
Lifestyle content on social media is rapidly increasing as it adds a relatable human layer, blurring the lines between needs and wants, unobtainable and obtainable, and creating and telling a story that conveys both brand messaging and feeling aspirational or achievable.
With my extensive experience in planning and producing lifestyle content, I can guide you through the process with confidence and expertise.
